The Writer
Skip to contentYes, it’s ironic. I’ve made a career of helping people sell things, but I’ve got a real hang-up with unsolicited selling. My intolerance boiled over on a recent business trip to Las Vegas. Once I was settled in seat 23F, … Continue reading
That place at the center of our town, you know, the one with the 100-year-old facades, the dreamlike Christmas lights, and the Saturday evening and Sunday afternoon energy you can practically feel on your skin – what’s that place called … Continue reading
Announced last week, CSU signed a 10-year $5.2 million partnership with Coca-Cola Refreshments. The school wins big, with Coke contributing to scholarships, internships, athletics and more, to the tune of more than $500,000 annually. In exchange, Coke becomes the exclusive … Continue reading
Ah, the season is upon us, the shopping season, that is. Oh, I suppose the season has a reason, but judging by the Black Friday reports, TV ads and bumper-to-bumper traffic on College Avenue, it’s been drowned out by the … Continue reading
You might dismiss the Tour de Fat as one brewer’s brilliant marketing with the good fortune to go viral like Anne Kilkenny’s up-close-and-personal exposé on Sarah Palin. Contrast the millions of dollars Anheuser-Busch pumps into sports sponsorship to “little” New … Continue reading
As a marketeer by trade, I’m hypersensitive to hype. We dish it out, so we recognize it being served up, including the good, bad and shady. Lately it’s getting harder to remember, is “hype” short for hyperbole or hypocrisy? Take … Continue reading
It looks like the new city logo is going down in flames. Where do we go from here? From my perspective, influenced by many years of working closely with organizations as they choose logos, we are about to make a … Continue reading
