The Writer
Skip to contentAs a marketeer by trade, I’m hypersensitive to hype. We dish it out, so we recognize it being served up, including the good, bad and shady. Lately it’s getting harder to remember, is “hype” short for hyperbole or hypocrisy? Take … Continue reading
It looks like the new city logo is going down in flames. Where do we go from here? From my perspective, influenced by many years of working closely with organizations as they choose logos, we are about to make a … Continue reading
Fort Collins is going to be branded. The objective is to send a consistent message to the world beyond why Fort Collins is a fantastic destination. Some might consider this a silly exercise. Shouldn’t a great city sell itself? Do … Continue reading
